Lulu: The Application That Will Help Females Make Smarter Dating Decisions

TL;DR: If you have ever wished you might examine the guys you date, or even the men you know who tends to make great dates, as you examine restaurants, subsequently Lulu is going to make all of your current hopes and dreams be realized. Because first-ever software for females, Lulu is actually taking the lead in this market, helping females generate better matchmaking choices and men come to be better daters.

From Amazon to Yelp, we’re in a world in which people love to review things. Everyone cannot wait to share with you their viewpoint about their most recent dinner or the final apartment they lived-in, exactly what regarding the most recent man they went on a romantic date with?

Really Lulu is the perfect socket for carrying out exactly that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is a personal social network that provides women the opportunity to rate the guys they date, recommend date-worthy men and show individual encounters with millions of additional similar females.

It’s like speaking with your very best friend

Chong and Schwartz got the concept for Lulu after Chong had a memorable all-girls brunch experience. From changing stories about professions to valentine’s programs, she wanted she could bottle that sense of companionship and place it to great usage.

In 2013, that sight became a real possibility in the form of Lulu, an area in which women can seem to be secure whenever discussing their particular love resides.

Director of Marketing Deborah Singer stated this has been a long time coming for a software such as this in the market, specifically with tips becoming popular in other aspects of existence.

“Females today have guidelines about all things in their own everyday lives… but do not get strategies for some thing as essential as relationships and dates,” she said. “We think that’s an incredibly crucial region for ladies to get updated and then have information [about] in order to truly generate smarter choices on their own.”

Whether it is standing men they’ve gone on with, promoting high-quality guys some other users or generating friend contacts, Lulu made a critical influence.

“i believe we’re taking another details level with the internet gay interracial dating app space,” Singer stated. “Dating is something it doesn’t have that information covering, and now we see ourselves as getting considerably more details to that particular sector.”

Lulu stands out off their programs because Chong and Schwartz, and additionally everyone in the staff, allow their particular personalities shine through, offering down that sense of talking with a very good sweetheart.

According to Singer, Lulu is very prominent among university ladies, who’re in a brand new online dating planet as they are looking feminine buddies to attend for guidelines in regards to the guys they are meeting on campus.

Lulu additionally leaves the privacy and security of the members very first. The app utilizes fb to verify gender, age (no-one under 17 is actually permitted to join) and friends groups.

But do not believe men are not allowed inside girls club

In May, Lulu permitted men to begin by using the software if they happened to be contemplating being evaluated.

Male customers can easily see their own general rating and which hashtags ladies are making use of to spell it out them, like “#AlwaysDelighted” or “#WearsEdHardy.”

However they can also access information that presents how women position all of them on characteristics particularly wit, kissing capabilities and a lot more.

Lulu’s article group also offers guys skilled posts that offer matchmaking advice for the certain specific areas they need improvement in.

Women may also ask the guys their unique views on various subject areas, including anal sex or producing a consignment.

Up to now a lot more than one million males have actually accompanied, with an average analysis becoming a seven, many actually check out the app 3 x every day.

“We saw there ended up being an actual food cravings from dudes to variety of get statistics about what women happened to be claiming about them,” Singer said. “our very own aim is to really help guys improve. Just like you would utilize Bing statistics in your web site to improve it, this can be method of Google Analytics for guys.”

Creating a safe, good environment for all

Unlike websites like Yelp or TripAdvisor, Lulu will not allow ladies to create open remarks in their product reviews.

Ladies are provided multiple choice options whenever reviewing the guys and other females can agree or differ with all the overview, which Singer stated promotes an optimistic environment but helps to keep the reviews from being needlessly mean.

“we are rating people – we are rating guys. We know that this is actually a sensitive and provocative thing to be performing, so we would like to do it in a thoughtful method plus in a constructive means,” she stated. “We heard from the beginning from girls which they failed to desire to be a part of one thing mean, so we chose that structure would keep that ecosystem.”

Lulu uses that same structure in the future when broadening to many other prominent verticals like charm, vacation or company.

“you want to check-out someplace in which women are arriving at Lulu and it’s really kind of their unique primary destination for obtaining information off their ladies,” Singer stated. “We’re really centered on the product and continuing to create ways to help women share much more and acquire tips.”

If you’re prepared to release your girlfriend chat, down load Lulu (100% free!) when you look at the App Store or Bing Gamble.